Information for Exhibitors 2026

“The fair’s focus has shifted this edition from a B2C to a B2B model, attracting more international participation from major companies in Japan, Korea, China, Malaysia, and Thailand. This increased emphasis is a positive change and indicates greater success than in previous years. Hosting the fair is important because it offers a platform for stakeholders to exchange ideas and stay informed with global industry standards, thereby elevating the quality of cosmetics and beauty care products in Taiwan.”

“We’re a distributor for the Korean brand, Nayea. This year, we’re introducing our hyaluronic acid essence and a 120-hour moisturising cream, which have received positive feedback from consumers and generated good sales at the fair. I believe the beauty industry will continue to flourish, fuelled by demand for anti-aging solutions and innovation, especially in the Asia-Pacific region. This year's fair stood out for its international scope, showcasing cutting-edge technologies like the innovative ‘time machine’ beauty device developed by National Taiwan University, underscoring the industry's growth potential.”

“We are presenting our high-quality enzyme products and supplements that emphasise natural ingredients. This is our first overseas fair, and we chose Taiwan for its familiarity as a market. While the Japanese export market can be challenging, Taiwanese customers have shown a strong appreciation for Japanese products. We've connected with potential partners, including pharmacies and department stores interested in our products. Interestingly, while Japanese consumers seek moisturising solutions, visitors here are looking for diverse skincare options and nutritional supplements. Each day has brought a different mix of visitors, making this fair an enriching experience.”

“We are a Japanese beauty cosmetics manufacturer – our additive-free products utilise unique hydrogen water technology and prioritise skin safety. We chose to participate in this fair to promote our brand and new product range in Taiwan, where we already have a distributor. The turnout at our booth has been excellent, with interest from salons and consumers, enhancing our reputation. This is our first time at the fair, which feels international with participants from Korea, China, and Taiwan. We look forward to returning, as many Taiwanese customers appreciate Japanese products, and I believe this fair marks the beginning of a more significant B2B focus in the future.”

“As a Korean skincare and makeup brand, we’re showcasing a variety of products from skincare creams to lip tints. Our strength is in offering quality ingredients at reasonable prices. We’re currently exporting to the CIS market and Thailand, and Beauty Expo is a fantastic opportunity for us to introduce our brand here since we haven't entered this market yet. We've also connected with buyers from the Philippines who are interested in our makeup. This fair is important for us, as it allows us to engage with Taiwanese consumers, even the younger crowd drawn to our colourful designs.”

“We’re introducing the JUBI PLASMA Ion Beam Time Machine, which features revolutionary low-temperature cold plasma technology for radiant skin. This is our first time attending a beauty show, as we previously focused on medical devices. Beauty shop owners, beauty channels, and end users have visited our booth. We're looking to sell internationally and find distributors, mostly receiving visitors from Taiwan, the Philippines, Japan, Thailand, and Korea. So far, the reception has been promising. We would definitely return, especially given the interest from Taiwanese buyers.”

“We often need to travel overseas to connect with international buyers at beauty fairs in places like Hong Kong, China, and the Philippines, as they are our target market. Following the new partnership with Messe Frankfurt and our company being based in Taiwan, Beauty Expo presented a perfect opportunity to meet overseas buyers. We are grateful to Messe Frankfurt for inviting us and for bringing many international buyers from Hong Kong, Malaysia, and Thailand to our booth.”