Commenting on the last day of the fair, Ms Regina Tsai, General Manager of Messe Frankfurt (HK) Ltd, Taiwan Branch, said: “This edition marks an important step forward since our transition from Beauty Expo to Beautyworld Taipei. By joining our global Beautyworld network, we’re connecting Taiwan with a broader international ecosystem – and this year’s record participation from global and particular new European brands underscores that progress. Our focus on SCENT Taipei and medical aesthetics reflects how quickly the market is evolving, and we’re pleased to see genuine business conversations and potential long-term partnerships forming on the show floor.”
Cross-category sourcing momentum and international pavilions
Spanning 11,142 sqm, the exhibition floor showed active buying energy across skincare, cosmetics, personal care, spa, salon equipment, and wellness products, as well as emerging growth areas. The fair successfully brought together industry leaders and beauty enthusiasts from around the world; prominent on‑site brand buyers included Grape King Bio, igifting, JustHerb, Poya, Taiwan Coupang, and TFM Group. In addition, over 110 business‑matching sessions were arranged, many of which resulted in follow‑up meetings and concrete partnership discussions. Several international exhibitors also reported strong buyer interest in skincare products containing exosome ingredients, fragrance, and haircare.
VIP buyer Mr Franciszek Strzelecki, Managing Director (Asia region) of Beeasly.com (Poland), linked directly to these outcomes: “As a global sourcing platform, we connect manufacturers and suppliers with buyers across sectors. At Beautyworld Taipei we sourced skincare and beauty products from Korea, Taiwan, and Japan for retail, salons, and private clients, and sought reliable manufacturers and distributors for wholesale and distribution. It was my first visit and I was surprised – the organiser’s business-matching service helped us meet several promising partners. The fair is moving in a stronger B2B direction, which suits platforms like ours.”
The debut of SCENT Taipei drew targeted attention from both consumers and trade visitors tracking niche scent directions and premiumisation cues. The showcase helped buyers explore fine fragrance, essential oils, and scented lifestyle applications, while an immersive Scent Library zone added a more hands-on method to evaluate concepts and product differentiation. Visitor Mr Samuel Huang, CEO of Yofiland Ltd (Taiwan), said: “After hearing about the dedicated scent zone, I came to Beautyworld Taipei to meet fragrance suppliers and explore partnerships. This edition places more emphasis on fragrance, and the dedicated zone supports deeper brand engagement. Several exhibitors showed strong scent development and collaboration potential. The fair also increases visibility for independent labels and encourages direct interaction with consumers.”
Three country pavilions – from China, Japan and Korea – showcased distinct category strengths, while the debut First Editions International Pavilion introduced leading-edge cosmetic and fragrance brands from France, Greece, Indonesia, South Africa, Switzerland, Türkiye, the UAE, and the UK, bringing them to Taiwan for the first time. Pavilion curator Ms Valerie Kaminov, Founder and Managing Director of International Luxury Brand Consultancy Ltd, reflected on the market’s response: “Taiwan’s market has evolved quickly – becoming more premium, especially in fine fragrance. Consumers are curious and open to new discoveries, so bringing international brands here matters. The pavilion’s reception was outstanding: we sold out featured products, and collaboration was smooth thanks to strong Taiwanese partners. Next year, I plan to return with triple the space and clearer channel segmentation – from spas to retailers – because demand for high-quality European fragrance keeps rising.”
Beautyworld Taipei maps the shift toward medical beauty
In parallel, the fair’s strengthened medical aesthetics orientation echoed rising interest in clinic-facing solutions, devices and consumables, and post-procedure care – an area gaining traction as treatment-led beauty continues to expand. Exhibitors presented solutions through an ‘ecosystem’ lens, reflecting how clinics and distributors are increasingly evaluating purchases as connected systems rather than single items. Highlights ranged from clinic networks, operations and infrastructure, to devices, distribution support, and regenerative biotech – supporting buyers looking to build integrated offerings aligned with today’s results-driven expectations. The exhibits were complemented by the Medical & Aesthetics Forum, with topics covering minimally invasive procedures, injectable techniques, laser applications, and menopause management, while the show floor’s physician‑led sessions provided expert perspectives on healthy ageing, longevity, and science-based wellness practices.
Korean exhibitor Ms Stephanie Ha, International Sales Assistant Manager of Dr.esthe emphasised how the fair’s medical aesthetics focus produced concrete business matches: “We are a Korean medical cosmetic brand sold through dermatology clinics in Korea and to aesthetic salons / spas overseas. Our signature Peel & Glow is a spicule-based physical peel that supports basal cell renewal to address acne, hyperpigmentation, scarring, and rough texture. We’re here to find Taiwanese distributors. Exhibiting here is valuable because it has connected us directly with local distributors, diverse Asian brands, and customers whose feedback helps us tailor products. As a medically rooted brand, our focus remains on clinically effective ingredients and treatments.”
Exhibitors' feedback
“Exhibiting at Beautyworld Taipei is crucial because it builds direct relationships with local buyers, reveals market preferences, and speeds up partner-finding. I’m a doctor from Japan presenting a line of natural functional drinks. This year I returned because Taiwanese consumers prefer Japanese, natural products; we’re showcasing a new pineapple-flavoured drink that’s familiar and appealing in Taiwan. The fair has already helped me find potential partners – last year I connected with companies from Japan and Taiwan – and I’m here again to meet more importers and distributors.”
Dr Suzuka Ataka, Director (MD), Dr Realize, Japan
“We are featuring SHARECO and KLOWER PANDOR to expand cross industry collaborations and reach domestic and international channels. This platform strengthens supply chain connections and raises consumer awareness of our brands to drive purchase conversions. Our exhibit showcases a broad selection of fragrance products – perfumes, bath and body care, and space diffusers – fully expressing each brand’s lifestyle vision. By interacting directly with consumers, we gain clearer insights into market demand and trends, which serve as valuable references for future product development.”
Ms Emma Lin, Public Relations Manager, Speeding Rocket, Taiwan (SCENT Taipei exhibitor)
Visitors' experience
“We operate five clinics across Riyadh and Jeddah, and we came to Beautyworld Taipei specifically to source advanced skincare and medical cosmetic solutions. I’m impressed by the clinical focus and ingredient transparency of the brands here – we’ve already identified several product lines that could be excellent fits for our acne, post‑procedure recovery, and hyperpigmentation protocols. We’re now planning product trials at two of our clinics and hope to finalise distribution agreements within the next quarter.”
Ms Leila Al‑Harbi, Medical Director, Al Noor Aesthetic Clinics, UAE
Co-organised by Messe Frankfurt (HK) Ltd, Taiwan Branch and UDN.COM, Beautyworld Taipei 2026 took place from 20 – 23 March 2026 at the Taipei World Trade Center.
Your contact:
Chiela Pun
Phone: +852 2230 9281
chiela.pun@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
For more information about Beautyworld Taipei, please visit www.beautyworldtaipei.com
About Beautyworld Taipei
Entering its 36th edition, Beautyworld Taipei stands as Taiwan’s longest-running and most prestigious beauty exhibition. Co-organised with UDN.COM, the event serves as a crucial platform for international brands to penetrate the Taiwan market, attracting a diverse range of visitors including distributors, retailers, salon owners, and beauty professionals. The curated exhibition space will seamlessly integrate various sectors of the beauty industry, from cutting-edge skincare innovations to revolutionary beauty tech solutions, advanced cosmetics formulations, professional hair care products, and specialised nail care offerings. The fair will also feature dedicated areas for packaging innovations and OEM / ODM collaborations, creating a complete eco-system for beauty industry professionals.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and
the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
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