Revealing the show’s new and improved opportunities for market expansion, Ms Regina Tsai, General Manager of Messe Frankfurt (HK) Ltd, Taiwan Branch said: “Taiwan’s beauty market is increasingly defined by sophisticated, experience‑driven consumers and an appetite for innovation across the sector. Beautyworld Taipei 2027 is designed as a market‑access platform: we are curating the fair around where demand is moving – with SCENT Taipei deepening the scent ecosystem, a new Thailand Pavilion expanding ASEAN sourcing, an enhanced Medical Aesthetic Pavilion meeting clinic‑channel needs, and the First Editions International Pavilion lowering the entry barrier for European brands.”
Shaping the 2027 fair around clear market signals
According to Cosmetic Marketing Research Institution’s (CMRI) 2026 Taiwan beauty market report[1], skincare still leads consumer attention at roughly 47% of all beauty-related traffic, but the demand within it is shifting toward barrier and repair actives. Fragrance recorded one of the fastest growing categories between 2025 and 2026, with a 14% relative rise in attention, while medical and clinic-channel interest continues to climb – demand Beautyworld Taipei 2027 is built to answer.
Having debuted at the recent edition, the returning SCENT Taipei – powered by Beautyworld Taipei – will draw on positive interest from fragrance suppliers, lifestyle brands, and consumers alike. The display responds directly to fragrance’s status as the fastest-growing major category, deepening its curated offer of fine fragrance, essential oils, and scent-led lifestyle applications.
Additionally, building on the increased focus on medical aesthetics at the last edition, Beautyworld Taipei 2027 will take this further with a dedicated Medical Aesthetics Pavilion and upgraded displays, co-hosted with Nobel Eye, a major network of eye clinics, medical centres, and healthcare services founded in Taipei. Spanning multiple specialty areas – including ophthalmology, dentistry, and anti-ageing and medical aesthetics – the pavilion will offer interactive, onsite check-up style experiences, allowing visitors to try clinic-ready solutions hands on.
A dedicated Thailand Pavilion will make its debut at the 2027 fair, bringing together Thai skincare, essential oils, herbal remedies, home spa products, and related wellness and beauty products in a dedicated showcase for the first time, broadening the fair’s cross-border sourcing offer.
The ‘First Editions’ International Pavilion will once again offer a curated gateway for European brands entering the Taiwanese market, complementing the confirmed international exhibitor base from Japan, Korea, Thailand, and other key markets. Together, these highlights position Beautyworld Taipei as a comprehensive, cross-category sourcing destination – one that mirrors a beauty market increasingly driven by science-backed skincare, scent culture, and international collaboration.
Beautyworld Taipei 2027 will take place from 26 – 29 March 2027 at the Taipei World Trade Center.
For more information about Beautyworld Taipei, please visit www.beautyworldtaipei.com
[1] “Beauty Industry Report for H1 of 2026”, August 2026, CMRI Beauty Marketing Research Institute, https://cmri.itrue.com.tw/2026/08/05/2026_half_year_analysis_1/ , (Retrieved: August 2026)
About Beautyworld Taipei
Beautyworld Taipei stands as Taiwan’s longest-running and most prestigious beauty exhibition. Co-organised with UDN.COM, the event serves as a crucial platform for international brands to penetrate the Taiwan market, attracting a diverse range of visitors including distributors, retailers, salon owners, and beauty professionals. The curated exhibition space will seamlessly integrate various sectors of the beauty industry, from cutting-edge skincare innovations to revolutionary beauty tech solutions, advanced cosmetics formulations, professional hair care products, and specialised nail care offerings. The fair will also feature dedicated areas for packaging innovations and OEM / ODM collaborations, creating a complete eco-system for beauty industry professionals.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and
the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
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