A market-entry seminar for Thai beauty brands
Taiwan presents exciting opportunities for Thai beauty companies looking to expand internationally. With strong consumer interest in innovative skincare, natural ingredients, wellness products, fragrances and distinctive Asian beauty concepts, the market offers promising potential for brands with the right products and local strategy.
Entering a new market, however, requires more than identifying consumer demand. Brands must also understand local distribution channels, regulatory fundamentals, potential business partners and the most effective route to market.
Organised by Beautyworld Taipei in collaboration with the Thai Cosmetic Manufacturers Association (TCMA) and industry partners, this practical business seminar is designed to help Thai beauty companies take their first steps towards the Taiwan market with greater clarity and confidence.
Participants will gain an introductory understanding of Taiwan’s beauty market, consumer trends and business landscape. The programme will also explain the essential regulatory concepts that overseas brands should be aware of, including product registration, Chinese labelling and Product Information File requirements.
The seminar will conclude with an introduction to Beautyworld Taipei 2027 and the support available to participating Thai companies, including market exposure, buyer outreach and business matching opportunities.
| Time | Session topic | Suggested speaker |
|---|---|---|
09:00–09:30 |
Registration and welcome coffee |
— |
09:30–09:40 |
Oepning Remark Organizer’s welcome speech |
MF & Worldex |
09:40–09:55 |
Opening session |
Ms. Ketmanee Lertkitcha President, TCMA |
09:55–10:15 |
Session 1 |
OSMEP representative |
10:15–10:55 |
Session 2 |
CHIMEI GROUP, George Chen, General Manager |
10:55–11:15 |
Session 3 |
Messe Frankfurt / Beautyworld Taipei |
11:15–11:55 |
Session 4 |
Reach 24H Taiwan Co.Ltd. Rick Chiu, Account manager |
11:55–12:10 |
Panel Q&A and next steps |
All speakers |
Why Taiwan?
Taiwan is a sophisticated and highly connected beauty market with diverse retail, e-commerce and professional channels. Consumers are receptive to international beauty concepts and increasingly interested in products that combine effectiveness, quality, natural ingredients and strong brand identity.
Thai beauty brands may find particular opportunities in areas such as:
- Natural, botanical and herbal beauty products
- Skincare and personal care
- Spa, wellness and aromatherapy products
- Fragrances and essential oils
- Hair and scalp care
- Professional salon products
- Innovative beauty products with a distinctive Thai identity
Taiwan can also serve as a practical starting point for Thai companies seeking to test their products, refine their positioning and build relationships with importers, distributors, retailers, e-commerce platforms and professional buyers in the wider Asian market.
What you will learn
This seminar provides a practical overview of the key considerations for entering Taiwan’s beauty market. It is intended as a starting point for brands exploring the market, rather than an in-depth regulatory training course.
Participants will learn about:
- Current consumer trends and growing product categories in Taiwan
- Taiwan’s retail, e-commerce and professional beauty channels
- Potential opportunities for Thai beauty products
- The role of importers, distributors and local business partners
- Essential market-entry concepts, including product registration, Chinese labelling and PIF
- Available funding support for international exhibition participation
- How Beautyworld Taipei can help brands meet qualified buyers and explore the market
Who should attend?
This seminar is suitable for:
- Thai beauty and personal care brands
- Cosmetics and skincare manufacturers
- Natural, herbal and wellness product companies
- Fragrance, aromatherapy and essential oil brands
- Hair, nail, spa and professional beauty suppliers
- Export-ready companies seeking distributors or importers in Taiwan
- Companies considering participation in Beautyworld Taipei 2027
- Business owners, export managers, sales managers and international business development professionals
Whether your company is actively preparing to enter Taiwan or is still evaluating the market, the seminar will provide useful insights to support your next step.
Organizer
